Thursday 1 July 2010

A brief brainstorm

sorry this post is a bit long listed, but it is related to the Mary Portas thing, and the life style shop idea.

Where we can source stuff to up-cyle our selves, re-vamping, customise, combine with our new products…

Recycling centre
Auctions/ house centre
Free Cycle
Charity shops
Ebay
Gumtree
Free adds – newsagents, pinboards, shops etc
Textile recycling centre
Clothing banks
Junk shops/ Junk yards
Rag shops (Buy clothing by weight)
Angels sample sales

Rough Prices Products
CASH COW – low value
CORE – medium/high value
USP – high value

Things we can sell
Furniture
Textiles
Fashion
Jewellery
Books
Magazines
Cd’s
Gifts
Framed print
Wallpaper
Cards, wrapping paper
Customised frames
Fascinators/ accessories

We need to collect images for our inital…
Customer board
Moodboard
Product Board

Focus Group
We need to have a Focus Group with out target audience.
Yummy mummys,
What we would need to find out…
Names they like
Our ethos
Where they shop
What would make thier life easier?
Price point
What they do in there spare time
What their names are even, husbands names. (Jenny, Fiona, Phill, Peter etc)


- Daisy n Em

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